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Logo for the University of Minnesota unit Design Institute, an organization that promotes excellence in programming, public outreach and education across all design disciplines. The goal of the logo is to communicate the Design Institute’s core values: interdisciplinary thinking, design as a valuable economic, social and cultural activity, and design as a central component of higher education. By having the top half the “D” fragment / blur / transform / altered perception, etc. beyond the horizon, an attempt was made at suggesting design’s transformative power. The lettermark has a modular relationship to the logotype, allowing for variety and flexibility in implementing the Design Institute’s identity. Design Institute | University of Minnesota | 1999 see also: |
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