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Logo for Digital F/X. Despite its computer-distorted look (an effect so easily achieved through Adobe Photoshop or Illustrator), this lettermark was created entirely by hand, using ruby-lith film and india ink. Optically skewing the letters to create the illusion of perspective, the D, F & X appear animated, which is what Digital F/X’s work was all about – motion graphics for video and film. Digital F/X, Inc. | Santa Clara, California | 1987 |
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