This poster, C R Future, was created in response to an invitational opportunity put forth by Old Dominion University professor Kenneth FitzGerald. Titled “Adversary: a traveling exhibition (of) contesting graphic design”; the show’s mission was:

“ADVERSARY presents graphic design that challenges and/or expands common conceptions of design’s purpose, content and process. A primary challenge is to the construction of design as solely a commercial activity – and which promotes the politics of a consumer culture. Print and interactive works directly confront this representation and/or offer alternate forms/contents. The exhibition features design made expressly for the exhibition along with pre-existing designs from a variety of contexts. The participants cover a range of positions within the field, including professional practitioners, academics and graduate students, to beyond and between.”

The C R Future poster (48x40" image area, on a sheet of paper 44" wide by 11 feet in length), is a vertical scroll, “a landscape where brand names cannot be distinguished from everyday language.” Viewers are invited to write comments, draw, trace themselves onto the large blank area.

It has been exhibited at: the Tweed Museum of Art at the University of Minnesota-Duluth, Zero Station gallery in Portland, Maine and at the AIGA National Design Conference in Washington, D.C.